Located in the heart of Shenyang, China, Heritage General Store (HGS) is a niche lifestyle brand dedicated to vintage culture, handmade craftsmanship, and outdoor adventure.
Founded and run by a passionate craftsman – Yaolei, HGS is more than just a store, it’s a living reflection of his deep love for traditional craftsmanship, vintage cycling, tattoo culture, and the rugged charm of outdoor living.
As a self-taught silversmith, he brings an authentic, hands-on approach to every piece, producing handmade silver jewellery, limited-edition accessories, and carefully selected vintage-inspired goods, a true chinese craftsmanship.
Each product at HGS is created or curated with intention, often in small batches, to cater to those who value individuality, heritage, and timeless style. From outdoor gear and vintage cycling accessories to artisan silver pieces, every item is made for people who live deliberately and seek more than what mass production can offer. HGS is a sanctuary for those passionate about enduring quality, meaningful design, and a slower, more purposeful lifestyle.
Recognizing the spirit behind HGS, Singapore’s renowned Obbi Good Label, a global name in heritage craftsmanship, formed a friendship with the Yaolei, bonded by a shared ethos. Together, they aim to introduce HGS to a wider international audience, bringing global attention to this independent Chinese brand and its unique contribution to the world of heritage lifestyle and handmade culture.
To explore and purchase HGS products worldwide, visit Rugged Gentlemen Shoppe.