VIAE is a new cycling lifestyle label developed under Obbi Good Label in Singapore → https://www.obbigoodlabel.com
If Obbi Good Label is craft, leather, patina and heritage, VIAE is that same soul, translated into the athleticism of cycling.
This is a lifestyle brand for the rider who doesn’t want to pick between function and identity. VIAE is built for those who commute daily, who road cycle before sunrise, who use the bicycle to urban explore, or who point their bike-exploration rig toward the horizon.
VIAE represents freedom, expression, and pushing boundaries.
The bike is the tool, the apparel is the language.
Cycling is culture, not costume.
The modern rider is fashion-conscious.
They appreciate quality craftsmanship.
They want garments that carry a point of view, not just “sportswear”.
VIAE is influenced by American vintage heritage workwear, outdoor culture and cycling culture (fixie / BMX / ATB / touring). We pull from that lineage, then we build it forward.
The result: apparel you’ll actually wear on and off the saddle.
Fabric that performs, silhouettes that feel lived-in, not disposable racewear.
Why VIAE exists under Obbi Good Label
Cycling today is not one lane.
It is commuting.
It is street.
It is style.
It is self-expression.
It is a way of seeing cities, and choosing your own line.
VIAE sits at the intersection of heritage craft, streetwear attitude, and technical riding performance.
Responsible by design
Material choices matter.
We prioritise responsible and ethical sourcing where possible, because durability and longevity are the most honest forms of sustainability.
A garment that lasts 8 seasons is better than a garment that lasts 8 rides.
VIAE is the new frontier
It is the open road sharpened into a garment.
It is the quiet rebellion of dressing differently.
It is the rider who doesn’t want to “fit in” with the category, but to redefine it.
VIAE — Open Road. Live Boldly.
Launching soon exclusively at Rugged Gentlemen Shoppe
→ https://ruggedgentlemenshoppe.com/collections/viae